Unlocking Commercial Potential

Experienced Strategic Advisor

Driving Commercial Strategy,

Transformation and Growth

Advisor | Board | Leader

Experienced Strategic Advisor Accelerating Business Growth

I help businesses seeking to accelerate their growth, drawing from my commercial expertise acquired from positions at Microsoft, IBM, Milestone Systems, itm8 and EG. As a Chief Commercial Officer (CCO), Vice President (VP), and Director, my roles have encompassed strategy, sales, marketing, communications, and revenue operations.

When helping businesses unlocking their commercial potential, I combine strategic thinking and theoretical expertise with facilitating processes, all tailored to your specific circumstances and aspirations.

I take an outside-in perspective to boost competitiveness, working closely with your team to harness your expertise. Each step is built on a strong foundation that speeds up progress and breaks decisions into meaningful components.

Throughout the process, I provide guidance for change that might otherwise get lost in day-to-day operations.

Transforming to Grow

I love working with companies that are committed to growth. Getting it right sets the path for future achievements. When it comes to positioning a company for success, I often consider these steps:

  1. Get the Why: The company is already on track, so why switch things up? Make sure everyone gets the reason behind it.
  2. Know your Uniqueness: Identify the core that makes you different from competitors, suppliers, and market trends.
  3. Envision the Future: Envisage a flourishing company two years from now. Showcase strategies to fully capitalize on your unique differentiators and gain a significant competitive edge.
  4. Plan the Transformation: Map out changes in business model, brand position, products, customers, markets, and sales approach. Use this roadmap to steer the transformation.

Leading Growing Teams

To empower organizations to perform and navigate through times of change, I seek to create:

  1. An inspiring workplace based on clear direction, ambitious goals, and room for skilled individuals to contribute.
  2. Strong cross-functional relationships with well-defined roles, responsibilities, and shared objectives.
  3. A trusting atmosphere that fosters open communication and collaboration, where everyone actively participates and contributes.

In my experience, individuals who have a clear sense of direction, the right tools for success, and work in a psychologically safe environment can give back tenfold.

Examples of Work

With a proven track record in driving company-wide strategic changes from conceptualization to implementation, I understand what it takes to achieve transformative results. Here are a few examples:

  • Repositioning a local IT vendor to become a recognized industry leader, vertical expert, and trusted advisor in the Nordic region.
  • Transforming a middleware manufacturer’s competitive position to become a globally recognized community leader and provider of comprehensive industry solutions.
  • Elevating a technical advisor to the preferred choice for both technical and business leaders in tier-one companies.
  • Establishing global departments from scratch, encompassing strategy, sales operations, marketing, and communication functions.

Contributing to the Value-Adding Board

I help guide B2B businesses towards growth with a strategic approach. This includes commercial scaling, transformation, repositioning, and digitization, such as:

  1. Guiding the transformation journey while balancing top-line growth with scalability.
  2. Rethinking and solidifying the company’s competitive position and brand.
  3. Enhancing reach and competitiveness through business models, go-to-market strategies, ecosystems, and partner channels.
  4. Professionalizing revenue operations to fuel growth.

I take pleasure in actively participating in a collaborative, trusting, and ambitious environment that appreciates and respects diverse viewpoints.

Personal Traits and Values

I effortlessly navigate in complexity, making connections between individuals, structures, and data, and translating them into strategic directions. In personal leadership assessments, I excel in strategic outlook, managing complexity, and drive to achieve, ranking above the 95th percentile.

Honesty, sincerity, and empathy are at the core of my values, and I strive to uphold integrity above all else.

With an open-minded and down-to-earth nature, I embrace diverse perspectives and thrive in collaborative and trusting team environments. I believe that strong unity can be achieved by bringing together different viewpoints.

Get in Touch

If you’re seeking to unlock the next chapter of your company’s untapped commercial potential through external insights, strategic changes, or by strengthening your board, let’s connect.

I suggest starting with a casual coffee meeting to discuss your company’s commercial potential. I’ll come prepared with curiosity and a fresh perspective.

Feel free to reach out at [email protected] or +45 2085 9411.